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Pouli

A small independent duo making warm, minimal, timeless clothing in natural fabrics — alongside hand-picked vintage.

Sampling · Production

Pouli is a two-person independent label with its own small studio in Kent. It makes clothing in limited, hand-cut batches, largely to pre-order, in natural materials — warm, minimal and made to last — and sells hand-picked vintage clothing, accessories and homeware alongside it.

We worked with Pouli to create a collection in high-quality natural cloth, at the sampling and production end: patterns arrive, and garments leave.

The work

The range is built on linen — double-breasted suiting, tiered dresses and dungarees. Linen is straightforward to sew and difficult to make look expensive. It creases, it relaxes after pressing, and it shows every inaccuracy in a seam, so consistency across a run is the whole job: every piece has to press the same way and hang to the same length.

Relaxed tailoring is deceptive in the same way. A jacket cut to look effortless still needs the shoulder, the sleeve pitch and the back balance to be right, or it hangs off the body rather than on it.

Bring us something like this

Send a sketch, a spec or a sample and we will tell you what it takes to make.