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We use anthropocentric knowledge to grade your pattern to
specific size ranges from a base size sample pattern. We can apply industry
standard grading rules, follow your company’s established grading system, or
assist you in creating your own bespoke grading specifications. J&O Studio
will ensure that the grade rule used reflects the targeted market sector for
which the product is intended. Considering the price point, material type,
retail level, and demographic of the consumer; gender, age range, garment
usage, and their preferences in style and vanity.
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Market Specific Sizing. Our ethos is that one size will not
fit all, and therefore no one sizing system will be suitable for all our
clients. We believe the most successful route to market acquisition for
clothing brands is to research and target a specific customer base in order to
guarantee their satisfaction and, by extension their repeat business. We invest
time and our knowledge of 14 years in industry to enable our clients to expand
beyond standard grading rules and into a more profitable sizing system designed
specifically for them and their target demographic.
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We can do this for young start-ups by discussing your
researched consumer profile (gender, age range, garment usage, and their
preferences in style and vanity) as well as for already established brands by
analyzing data on your current customer base. The main markets we currently
consult are a range of High End Luxury Designers to Start-up companies, however
we are confident we can tackle further niche markets so feel free to book a
consultation and challenge us to yours today.
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For Ladies wear when designing a bespoke grading rule system,
the main aspects to take into account are the consumer profile (age range,
garment usage and style preferences) and the place your brand sits in the
current market. Selecting and manipulating the size range is also particularly
important for graders of women wear as it can dramatically effect on the
perception of the brand and therefore the amount of sales. For an example
selecting a size range that skews smaller or larger can be advantageous in
different market sectors.
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For menswear the sizes used are 34, 36, 38, 40, 42, 44… 60 or S, M, L… XXXL this will be determined by the type of garment. The identity of the customer and where the brand is placed in the market are contributing factors for deciding the measurements used in the base size pattern. The two measurements graders pay particular attention to are stature (ratio between chest and waist) and the height (short, regular or long).
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Another feature of menswear grading is the research that
indicates that men are less likely to try on garments before purchasing them.
Bespoke grading means that you can design increments to maximise your exposure
across the sizing spectrum and secondly you could closely align yourself to the
sizes used by your competitors so that your consumer will be able to
successfully select a size that fits and therefore reduce your amount of
returns.
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For children wear we recommend that age be used for sizing
increments instead of height as market research suggests that height is
confusing for consumers. Children wear can either be graded as single sizes or
dual sizes, this will be determined by the type of garment and market sector.
We will then consider which age group the range can be broken into, eg.
babywear (0-2) kids wear (3-11) or teens wear (12-16). As you cross over into
an older sector an additional base size pattern is recommended due to differences
in growth between genders.
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The industry consider true plus size to be sizes above a UK
size 18. One of the most important things we will consider for grading plus
size is what type of body shape will the clients be as there is much greater
variety in plus size bodies. There are also many opportunities for expansion in
this market sector as different lines can target more niche body shapes such as
plus size tall garments. If you are planning to extend a previously established line
above this threshold we would recommend creating an additional base size
pattern in order to account for the different allowances needed in various
parts of the garment. For example special attention needs to be paid to the
measurements of the armhole, shoulder length, across back, bust waist and hips
ratio. If you are starting a new line devoted just to plus size
clothing and need advice on standard grade rules for plus size we would
recommend creating a base size pattern in sizes 18 or 22.
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For maternity clothing the sizing is typically arranged as a
normal UK size eg. 6, 8, 10, 12, 14, 16 and then sometimes broken down further
by trimester or month of pregnancy. The base pattern is typically aimed at a
woman in the second to third trimester as normal clothing can fit some women
for the first trimester. Trousers are sized using a waist size eg. 26, 28, 30,
32 and remains the same waist size as the woman would wear pre-pregnancy but
accounts for extra growth in the stomach and additional areas in the base size
pattern. Bespoke grading is specifically useful in this market as
woman’s bodies can change in different parts during pregnancy, so targeting a
specific niche could be particularly profitable if done successfully.
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For sportswear the base size pattern will already contain
enough allowances to allow ease of movement during the activity the garment is
used for. It is the type of activity and garment type that will impact the
design of the grading system. The core consumer of each of these garments are
different, the fitted lyrca top is more likely to be consumed by a person
concerned with high impact sports compared to a person who is new to sports who
would be more likely to consume a regular t-shirt. Therefore you may consider
sizing each of these slightly differently to meet the demands of each consumer. We would also recommend using a single size system (eg. 8,
10, 12, 14, 16) not only because the fitting would be more comfortable but also
as this would allow a customer to move down the range as physical fitness
increases. This would enable the customer to see a more encouraging change and
make them more likely to complete the purchase compared to a dual size system
(eg. S, M, L).
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